We are deeply grateful for this year's increased demand and apologize for our current out of stocks.  Free domestic shipping on orders over $30!


Chocolate Factory Tour

Dive into the magical world of bean-to-bar chocolate right here in Asheville! On our Chocolate Factory tours, you will learn about the wonderful and sacred cacao tree; how farmers and producers grow, harvest, and process its cacao beans; and, of course, how we turn it into chocolate!

Our knowledgeable tour guides weave the origin story of French Broad Chocolate - from magic school bus to Costa Rican jungle cafe, all the way to a Chocolate Lounge & Chocolate Factory in the mountains of Asheville! You will taste the journey with a selection of our bean-to-bar chocolates and a handcrafted bonbon.


The tour includes a walkthrough of our Chocolate Factory, where guests can peek into each step of the chocolate making process. You'll leave with a deeper understanding and appreciation for one of your favorite foods! Tour lasts about 45 minutes. You can also give a gift card for a future tour by clicking the BOOK NOW button below!


Tours are offered at 2pm and 4pm daily and take about 45 minutes. Please arrive 10 minutes before your scheduled tour time so you can check in!

Please read through our COVID-19 procedures here.


Free cancellation is offered any time five days before the booked tour date. If the cancellation request is within 24 hours of the scheduled event, no refund will be extended. A 50% refund will be extended between one and four days of the booked tour.


All tour guests will also receive a 10% off coupon that can be used in all our locations, same-day and next day only. Coupon cannot be combined with other offers.


Tours are not at French Broad Chocolate Lounge in Pack Square.  

All tours take place at French Broad Chocolate Factory & Cafe, 821 Riverside Drive, Asheville NC 28801.


Guided Tour Accommodations: In order to stay compliant to our FDA and Department of Agriculture regulations, we cannot allow service animals past our retail area into the production facility. Our factory tour is wheelchair accessible.